Conferences that solve current IT challenges

Business Intelligence / Big Data / Analytics Strategies

Strategies to help leverage full value from your design and implementation of an effective Business Intelligence framework

June 6, 2013


7 CPE / 0.7 CEU / CISSP / 7 PDU Credits Awarded


Conference location: Donald E. Stephens Convention Center Rosemont (O'Hare) Illinois


As organizations prepare for the recovery it is crucial that they have a well designed business intelligence framework to provide them with the necessary insight so they can capitalize on new opportunities.

This one day conference will help attendees design and leverage a solid BI framework with a focus on governance, data quality and analytics to make the decisions necessary for the economic recovery.

What You Will Learn

In this one day conference attendees will learn:

  • How to Establish a Data and Business Intelligence Governance Discipline

  • How to Implement a Comprehensive Data Integration Approach Aligned to Business Needs

  • Structuring the Unstructured: How to Design the Data Architecture to Make BI More Actionable

  • How to Leverage Analytics to Turn Data Into Insight

  • How Enterprises are Using Analytics to Stay Ahead of the Competition (panel discussion)

  • How to Design and/or Modify Your Business Intelligence Strategy to Tackle Big Data

  • Big Data Trends and Technologies: What Are They and How Can They Help You?

  • Testing Big Data Applications: How to Devise a Scalable Approach to Assuring Quality in Big Data Solutions

  • How to Partner with the Business to Best Leverage Big Data for Operational Benefit

Conference Program

8:00am - 9:00am - Registration and Continental Breakfast




Moving Beyond Business Intelligence – Incorporating Big Data & Analytics into Your BI & Data Strategy

John Hershberger, VP, Applied Analytics, USAA
Michael Fahey, Chief Strategy Officer, Clarity Solution Group

Traditional BI strategy has focused on collecting, managing, and reporting on data we understand. With new advances in technology, organizations have access to stronger tools, better techniques, and an infrastructure that allows relevant and valuable analysis of data from sources previously considered "inaccessible" or "unusable." As a result, organizations are changing their approach to data and how it impacts business creating measurable value and relevancy. Successful organizations need to transform current business intelligence strategies, often driven by the IT group, into analytics, driven by business questions and powered by business results. This session focuses on how one company successfully migrated from a traditional IT-driven BI strategy to one with advanced analytics and how that has changed the way they make business decisions. In this session attendees will learn:

    • The difference between business intelligence and analytics
    • Steps to establishing an Analytics Center of Excellence
    • Best practices to leverage and pitfalls to watch for
    • How analytics can add value to their company


10:00am -10:30am - Refreshment Break



Implementing Governance, Analytics, and BI in the Era of Big Data

Ramu Kalvakuntla, Senior-level Program Manager/ Enterprise Architect, RCG Global Services

Cloud computing, data streaming, unstructured data, and the Internet of things are changing the fundamentals of data management. The dynamic nature of these information sources will change how to approach data quality, advanced analytics, data governance, and master data management.

In this session attendees will learn how to manage and utilize Big Data inside their organizations, including:

  • Where to start with Big Data
  • How to determine the level of Big Data that is appropriate for your organization’s specific needs
  • How to develop an enterprise standard for Big Data consistent with your existing data management policies
  • How to involve stakeholders and align them for success with all data, “big” and “small”, and useful analytics
  • Creating dynamic governance for dynamic data from external sources



Big Data – More Than Just the Latest Buzzword?

Jim Vaselopulos, Senior Vice President, PSC Group

“Big Data” may be the biggest buzzword in BI today. With promises of increasing ROI, decreasing TCO, and accelerating business performance, it is easy to understand the hype. The problem is that nobody seems to agree on what it is and when/how to use it.

In this session attendees will learn about the evolution of big data solutions and how they are being put into action. Topics that will be covered include:

  • The 64K question – What exactly is “Big Data”
  • Big data solutions defined – MapReduce, Hadoop, columnar databases, In-Memory, etc.
  • Use cases for big data solutions – You need to make sure you have one
  • How will big data solutions change your existing IT landscape


12:30pm - 1:30pm Luncheon



10 Tips for Jaw-Dropping Visualizations in Your BI Applications

Daniel Melcher, Sr. RIA Architect, Actuate

Examples of spectacular interactive data visualizations will serve as a learning backdrop in this session. We all have the need to display our data in interesting, meaningful, and relevant ways. We often have difficulty choosing the correct visualization to best highlight the important message the data provides. This tour through jaw-dropping examples will be a detailed look at the attributes of spectacular interactive data visualizations and how they can inspire your BI application efforts.

2:30pm - 3:00pm - Refreshment Break



Solidify Your BI Strategy to Enable Self Service Analytics in a Controlled Manner

Shane Legleiter, Practice Director, Analytics8; Former Director, Business Intelligence, CNA Insurance

Many organizations want to develop an "analytics culture," where the goal is to empower your end users with tools that enable them to guide their own self-service analysis or data discovery. This session focuses on how to implement or enhance a BI Strategy that will help ensure you have a proper foundation to support self-service analytics while still maintaining centralized data and reporting governance.

During this session, attendees will learn:

  • How to properly segment your user base and align the appropriate technology to each user group
  • How to develop a process for prioritizing your BI projects across business areas
  • How to get your end users to be part of the process, not just consumers of your end product
  • The importance of a BI Roadmap to the long-term success of your program
  • How to organize a formal BI Steering Committee or Advisory Board
  • How to relieve BI bottlenecks with a self-service BI environment





Collaborating for Success in Business Intelligence

Aaron Walz, Director, Decision Support, University of Illinois

Business users continue to be frustrated with centrally provided business intelligence toolsets, leading to a rising tide of local BI “insurgents” seeking their own tools and solutions. Vendors are quick to reinforce this by providing new tools for less technical users and promoting the value of self-service BI. As a result, many of our organizations are seeing increasing fragmentation as local BI solutions compete with central toolsets. Unsurprisingly, we are also seeing a growing divide between information producers and information consumers.

How should IT organizations tasked with implementing BI respond? Answers will vary widely across industries and environments, but one common theme is to improve collaboration.

There is often a wide proliferation of local BI solutions, and even internal competition between central offices is not uncommon. Lessons learned about collaborating in the challenging world of higher education are readily applied to other industries. This presentation will provide a case study of efforts to improve BI collaboration at the University of Illinois, a major public land-grant university with campuses in Chicago, Springfield, and Urbana-Champaign.

Conference Price: $269.00 per person

Each attendee will receive a certificate awarding 7 CPE credits for CISSP continuing education, in addition to 0.7 CEUs and 7 PDUs. CISSP is a registered certification mark of (ISC)˛, Inc.


As is always the case at CAMP IT Conferences events, the talks will not include product presentations.  During the continental breakfast, coffee breaks, and the luncheon break you will have the opportunity to informally meet representatives from the following sponsoring companies, who have solutions in the area of the conference.